The St. Croix story has evolved over 70 years and this path has taken many different twists and turns. When Gordon Schluter returned to his northern Wisconsin home in 1977 to retrieve a struggling fishing rod company, he had one simple purpose- to create fishing rods that give anglers the upper hand. With a gritty determination, St. Croix built the most advanced fishing rod facility in the world and with it, a world-class brand that has earned the respect and admiration of anglers around the planet. This driving passion still propels St. Croix today. Operated by Gordon’s sons, St. Croix continues to challenge itself to live up to his ideal.
St. Croix’s R&D department is the most advanced in the business. St. Croix has invested millions into the composite materials and manufacturing techniques. Over the years, the company has introduced many of the industry’s biggest performance breakthroughs, and continues to look for ways to make the rods lighter, stronger, and more responsive.
Every angler deserves utmost fishing experience possible
In being equipped and prepared for the moment opportunity strikes
You can only provide control if you are in control
The persistent pursuit of perfection
Protecting and presenting the things that matter the most
Contributions and sucess of all indi
St. Croix Hallmarks
1945 - 1st multi-section bamboo fishing pole
1955 - introfucing fiberglass and 1956 - introducing travel rods
1957 - 1st ultra-light rod (8100-L) and 1961 - triple fiber content
1979 - introducing the Ferrule-s fit
1983 - introducing an all-graphite rod (Imperial Graphite)
1995 - creating extreme-performance custom surf rods
2000 - 2005 - IPC Tooling Technology (IPC) and Advanced Reinforcing Technology (ART)
2013 - FRS (Fortified Resign System) & TET (Taper Enhancement Technology)
1945 - 1st multi-section bamboo fishing pole
1955 - introfucing fiberglass and 1956 - introducing travel rods
1957 - 1st ultra-light rod (8100-L) and 1961 - triple fiber content
1979 - introducing the Ferrule-s fit
1983 - introducing an all-graphite rod (Imperial Graphite)
1995 - creating extreme-performance custom surf rods
2000 - 2005 - IPC Tooling Technology (IPC) and Advanced Reinforcing Technology (ART)
2013 - FRS (Fortified Resign System) & TET (Taper Enhancement Technology)
St. Croix Engineering
